Launching new products is no easy feat. We believe that Amazon is the perfect place to try out new product development as it allows a brand to test their products in a real-world environment with very little risk when done correctly. Molzi by Brainlabs’ NPD Labs allow brands to run small scale split testing to access real data from customers prior to a full-scale launch. Our split testing approach helps brands gain valuable insights and ensure retail readiness on the marketplace.

As a leader in the Household Consumer Products and Personal Care industry, Church and Dwight required support with launching its new brand, Finishing Touch Flawless brand on Amazon, across five European markets. With the peak trading season fast approaching, Molzi by Brainlabs helped to build a strong channel strategy to position the new brand on each instance of the marketplace and maximise sales.

After performing extensive market and category research for each country the brand planned to launch in, our NPD Labs team designed a complete marketplace content strategy and invested strategically to secure top placements for the most sought-after search terms, with an emphasis on protecting the branded space and aligning for the individual markets. Our retail readiness approach allowed the brand to confidently launch in all five markets and achieve stellar results.