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Q4 is set to be huge for Amazon sellers! Late Prime Day, another UK lockdown, shift in consumer behaviour away from brick-and-mortar retailers will force shoppers to ecommerce retailers, such as Amazon, in the run-up to Christmas. Our report analyses shopping behaviour for UK and US consumers, to help brands prep for a successful Q4.
Our survey found that despite Prime Day having been delayed since July, 80% of UK Amazon shoppers are still hoping to make a purchase on its rescheduled date. As a result, 26% say they are less likely to wait for Black Friday deals to kickstart their Christmas shopping, reflecting other reports predicting Christmas preparations will begin earlier in 2020 to spread financial costs.
Looking beyond the dramatic headlines of a failing high-street, it’s clear to see a transforming industry with new marketplaces and retail channels opening up and shaping the future. Understanding UK consumer shopping behaviour will help brands and retailers establish appropriate sales and marketing strategies, correctly allocating resources to engage the UK consumer where they shop.