Leveraging DSP Advertising

Amazon DSP, or Demand-Side-Platform can run across the full marketing funnel, delivering awareness of your brand to new customers, driving users through from consideration into purchasing and after-sales loyalty.

Molzi by Brainlabs can support your brand to develop a tailored advertising strategy that considers your budget, product criteria and target audiences. We can help you reach beyond search results on the marketplace to find and convert new customers on the marketplace-owned properties as well as across the wider web.

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Boost your advertising strategy by targeting off-site


As more customers are increasingly beginning their shopping journey online, devising a holistic advertising strategy has never been more important. Using DSP advertising alongside paid search advertising, allows brands to leverage the extensive audience targeting capabilities that is gathered from customers that shop on the marketplace. The data which is only accessible through the platform lets brands view unique insights into shopper purchase history and intent.

We help brands use this data to inform decision making and nurture relationships with customers at all stages of the purchasing journey, from awareness on and off-site, to consideration and to on-site purchase. Our industry-leading AI and automation tools help drive efficiency, provide reporting transparency, and measure KPIs that are most important for your brand.

 

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A unique advertising solution

DSP is the only advertising platform that allows you to run hyper-targeted display and video ads both on and off the marketplace, reaching shoppers exactly where they are in the buying cycle.

The benefits:

tick icon Evaluate your brand's impact and success by measuring revenue that is attributed to shoppers exposed to DSP advertising, and make data informed decisions based on tangible results. This is a huge advantage over running advertising via Google or Facebook which are unable to directly measure the impact investment on those channels has on sales on the marketplace.

tick icon Amazon has the largest database of online shoppers across hundreds of retail categories. With the industry-wide deprecation of third-party cookies, DSP advertising retains full audience hyper-targeting capabilities that allows you to serve customers with the most relevant adverts.

tick icon Gain actionable insights on your product viewers and purchasers using audience data and learn about your brand’s target demographic, purchase frequency and consideration period.

tick iconPromote new products, customer reviews and special offers with dynamic ecommerce creatives that look similar to your marketplace listings. Dynamic creatives help to increase engagement rate and conversions to your brand store and product pages.

Drive sustainable business growth with DSP Advertising

“DSP advertising is a data-driven way of targeting the right people, at the right place, at the right time – in doing so, brands can maximise the effectiveness and performance of money spent on advertising. We work with brands of all sizes to determine the best advertising strategy in-line with their overall business.”

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A full-funnel approach to advertising

Molzi by Brainlabs partnered with a global Electronics brand to design a comprehensive campaign strategy to harness the full data-driven capabilities of DSP advertising on Amazon, in a bid to drive marketing performance.

Through continuous data informed optimisations, we delivered consistent performance improvements month-over-month, finishing with a 197% increase in Total ROAS between March and May and exceeded the ROAS target by 56%.

Explore our Case Studies
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Get in touch

Speak to our experts today to learn how your brand can best use DSP advertising to grow awareness or to understand how to use your ad spend budget in the most effective way.

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