What is Amazon Shipment Zero and what could it mean for your brand?​

September 30, 2019

We all dream of a sustainable world, but we live in a society that lives and breathes consumerism. Consumer culture brings with it challenges caused by business processes such as packaging, emissions and general energy usage. This is exactly why Amazon has committed to creating a sustainable future. One such innovation is their vision to make all Amazon shipments net zero carbon in the future. This vision is known as Amazon Shipment Zero.

Amazon is striving to, in the near future, be powering their global infrastructure using 100% renewable energy, using fully reusable packaging and investing in electric cars. In February this year, Amazon invested $700 million dollars into Michigan-based electric truck start-up called Rivian Automotives and they have plans to fulfil this promise.  It was recently announced that the first Amazon electric trucks will be on the road by 2021 and all 100,000 of them that Amazon has invested in will be deployed by 2024. This timeline of events has also been implemented into an overall sustainable plan. With Amazon Shipment Zero, Amazon has set a target of making 50% of all Amazon shipments net zero carbon by 2030 and all of Amazon carbon neutral by 2040. This is a decade ahead of the global initiative Advancing Net Zero project’s target which suggests Amazon is beginning to put a lot of time and money into making this a possibility.

To help them achieve this goal, Amazon also plans to release information on their company-wide carbon footprint. This follows an extensive project over the past two years to develop an advanced scientific model to carefully map out their carbon footprint. They hope that this information will help identify ways to reduce carbon use in their company as a whole.

As one of the Big 4, a lot of pressure is on Amazon to pave the way forward using Amazon Shipment Zero (providing net zero carbon) so others follow. Already eBay announced that they intend to make 2 of their campuses (including their HQ) entirely carbon-free, instead opting to use solar, wind and geothermal energy by the end of last September. Bezos has also stated that Amazon will invest $100m to help restore forests and wetlands and take a “careful look” at its political campaign contributions. The argument for this is to make sure contributions are not going to politicians that deny climate science. The pessimists of you might see this announcement less to do with environmental protection and simply is another attack at President Trump. One thing that must be considered with this new implementation is that brands may find themselves placed in a similar situation they were in when Amazon cut down on packaging waste via their new FFP enforcement.

Amazon has over 200 scientists, engineers, and product designers dedicated to inventing new sustainable methods for the good of customers and the planet.

49% of consumers under 24 have avoided a product or service due to its negative environmental impact in the last year

Are your Amazon products sustainable?

Amazon is encouraging their marketplace sellers to join in their endeavour. Amazon Sellers could be charged if they don’t comply with Amazon’s sustainability regulations now that Amazon Shipment Zero is taking hold. Moreover, those who rely on FBA might find Amazon rises costs for this service. Don’t get caught out from a hidden fee again with help from Molzi, we can ensure you avoid newly implemented Amazon penalties. Contact us now to find out how we can help.

What else does Amazon Shipment Zero mean for your brand?

Believe it or not, ecommerce is actually seen as the more sustainable way to shop. In a 2013 study, Anne Goodchild, director of the University of Washington’s Supply Chain Transportation and Logistics Center, saw that delivery trucks delivering online food-shopping orders emitted between 20 and 70 per cent less Co2 per customer (on average) than a passenger vehicle driving to do their own shopping. And Amazon want to strengthen this. Whilst consumers no doubt want low shipping costs, quick delivery and a wide selection of products, Amazon have also recognised that consumers are looking to buy sustainably, too. If your brand is selling products on Amazon, it could benefit from Amazon’s greener image and therefore attract more buyers, thanks to shipment zero Amazon. In the same sense, Amazon Shipment Zero could also encourage previous shoppers who have taken their business elsewhere due to sustainability concerns, to come back now they have addressed the issue and are working towards resolving it. Just make sure that your brand is complying with the now tighter sustainability regulations!

Shipment zero is proof of Amazon quick-thinking and innovation when it comes to making positive changes in support of environmentalism and conservationism and you can sell your products on Amazon, knowing that you are a part of the positive changes that the Amazon Shipment Zero programme has brought about. Whether you are new to Amazon or an experienced Amazon vendor, you will likely have questions about Amazon shipment zero and the impact it will have on your brand. We can answer these! Please get in touch with the experts at Molzi today.

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