How Molzi helped increase Amazon UK revenue for a global TV brand


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The Challenge


The first step we took was to fully optimise their existing Amazon catalogue and boost SEO. We then built a new Amazon Store to improve the customer experience, which in turn also supported our Sponsored Brand advertising strategy. We also helped them with catalogue management by adding and optimising new ASINs to their account and helped them achieve SIOC certification. SIOC certification provided many benefits, including reduction of Amazon prep chargeback fees, reduced packaging costs and inbound transportation costs.

The Solution


To achieve success, Molzi took a holistic, fully-managed approach, identifying various opportunities across content, advertising, and operational effectiveness to help the brand achieve their Amazon goals. We developed a clear action plan with specific milestones and got to work!
 
The first step was to improve on-page content and imagery. We believe this should always be one of the first steps because you don’t want to drive traffic to unoptimized pages. We created A+ pages for their best selling products as well as a fully optimised Amazon Store page to improve brand awareness, tell the brand store and capture shoppers attention.
 
We then focused on Sponsored Brand campaigns and split testing ads in order to ensure we were getting maximum return on investment by reaching the right audiences, thus reducing ACoS. Another important aspect was to advise the brand on operational performance, with chargebacks being one of their main concerns. We performed a comprehensive chargeback audit for the previous 12 months and presented our findings so they could make the necessary adjustments.

The Result


Within four months of working with this global TV brand, our Amazon team managed to grow quarterly Amazon revenue by over 400%! After the first year of working with them, we maintained this momentum, increasing their average YoY sales by over 370%. By outsourcing their Amazon management to us, this brand’s ecommerce team were able to find more time to support additional business objectives while we worked hard to ensure Amazon success, building a very profitable and successful partnership with their entire UK ecommerce team.

Testimonial


“Molzi set up a clear action plan from the beginning of our partnership and delivered on everything they said they would, and then some. Amazon is an integral part of our overall strategy and working with Molzi has been easy to do. Apart from helping us grow our sales, one of the best aspects of working with Molzi and our Account Manager is we get regular account and sales updates. This level of communication allows us to adapt to changes or opportunities quickly.”

– UK Ecommerce Manager

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