The first step we took was to fully optimise their existing Amazon catalogue and boost SEO. We then built a new Amazon Store to improve the customer experience, which in turn also supported our Sponsored Brand advertising strategy. We also helped them with catalogue management by adding and optimising new ASINs to their account and helped them achieve SIOC certification. SIOC certification provided many benefits, including reduction of Amazon prep chargeback fees, reduced packaging costs and inbound transportation costs.
Within four months of working with this global TV brand, our Amazon team managed to grow quarterly Amazon revenue by over 400%! After the first year of working with them, we maintained this momentum, increasing their average YoY sales by over 370%. By outsourcing their Amazon management to us, this brand’s ecommerce team were able to find more time to support additional business objectives while we worked hard to ensure Amazon success, building a very profitable and successful partnership with their entire UK ecommerce team.