This alcohol brand came to Molzi because they wanted to increase their investment on Amazon UK, but were concerned about managing their extensive catalogue successfully. They asked for our help in creating a strategy that would boost sales from the get-go and utilize an advertising budget that would raise brand awareness and sales for their best-sellers and new ASINs. They decided to work with us in a fully-managed capacity, where we worked with the brand in each of our service pillars including; Strategy, Data & Reporting, Finance, Fulfilment & Operations (FFO), Marketing & Content, and Catalogue Management.
Our content support greatly improved organic search ranking and conversion. Within the first two months we increased their best-selling ASIN to the top 10. Within 5 months of working with this BWS brand we achieved a 406% increase in YoY sales across their entire catalogue. Furthermore, our advertising strategy effectively brought in NTB orders, and reduced their ACoS by almost 30% getting a much bigger return on investment than before.
